Your unfair advantage in Health Tech
Supporting your journey from evidence generation to commercial success.
Want our guide on UK and EU market access? Let us know!
From Pre-Seed to Series A we help you turn smart ideas into scalable, fundable ventures.
We help health technology innovators navigate the path from evidence generation to commercialisation with confidence. From identifying payers to generating the right evidence and executing a robust commercial strategy, we support the most promising innovations to scale.
Our services
We work with clients from the start and along the innovation journey, with the innovators themselves and those that support them in the UK, Europe, North America and Middle East.
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We support innovators to generate the evidence needed to commercialise successfully by:
Identifying target payers and evidence expectations
Evidence generation planning and execution
Market access planning and Health Technology Assessment support
Commercialisation and GTM support
We provide holistic support alongside this including:
Fundraising and investor readiness
Legal and IP planning
User testing, feasibility and usability studies
Clinical pathway design and implementation guidance
Product roadmap development
Partnership development and stakeholder & KOL engagement
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Mentorship
Business advisory roles
Workshop delivery
Company selection and follow-on support
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Company valuation
Deal sourcing
Due Diligence and associated services (including clinical, scientific & evidence, and legal & IP)
Ad hoc or retained portfolio support
GTM
Product market fit
Pricing
Compliance and regs
For all clients we offer event management services, including team building, training, offsite, strategy and away days.
We work with innovators and those that support them along the journey to bring well-evidences health technology products to market.
Our clients
Health technology companies: venture backed and early-stage startups, including digital, hardware and biotech
Investors: VC, syndicates & individuals angels and family offices
University spinouts and public institutions
Accelerators and
venture builders
Support offer
Monthly advisory retainers
We offer bespoke monthly advisory retainers to suit your individual needs.
Project based work
for individual or multi-staged deliverables.
Workshops
for live and working
sessions.
We offer flexible terms for startups and take on one pro bono project per month.
Book a call today to explore how we can support your goals.
We collaborate with trusted consultants and subject matter experts as needed, assembling the right team to deliver tailored support for each client.
Companies the team has worked with

































We work with the most ambitious innovators and those that support them to bring well-evidenced technologies to as many people as possible.
Book a free 45-minute session to explore how we can help.